Content is arguably the most important component of the iGOT Karmayogi platform and will play a critical role in the success of the program. To drive adoption, iGOT Karmayogi will ensure that the content onboarded is not only engaging but is also of very high quality such that there is substantial impact on the competency level enhancement of learners. Thus, learner-centred, action-oriented and transformative content will be onboarded on the platform.

Competency Building Products (CBPs) on iGOT Karmayogi will cater to the Diverse learning needs, preferences, and interests of a variety of 21st century learners, and will be sufficiently exhaustive to cover the learning needs of the civil services – both for their professional development and personal learning interests – instilling in them the attitudes, skills and knowledge to enable a more sustainable and just society for all.

Creating and maintaining a repository this large requires a marketplace approach to CBP procurement and onboarding with an aim to enable creation of a self-sustaining ecosystem and drive the evolution of the digital backbone for learning.

• As a CBP (content) marketplace, iGOT Karmayogi will allow for CBP and services providers to compete for consumption, creating a natural evolution where CBP is enriched, deepened, and widened.
• The marketplace will use multiple pricing models like free, freemium (few modules are free, all modules are free, but certification is paid), pre-paid (enterprise-wide consumption rights are paid for), usage based (pay per use) etc.

While the goal is to enable a marketplace, the CBP delivery mechanism cannot be a pure-play marketplace from day one. In the initial period, the platform will need high quality seed CBP to bring in users on the platform and create required levels of stickiness, which can be achieved only when the users see value.

Considering the importance of a critical mass of high-quality CBP from its early inception stages, it is worthwhile to adopt a strategy where CBPs will either be created internally or bought from external providers while ensuring very strict quality control, and gradually easing the onboarding requirements, eventually morphing into a full-fledged marketplace.

As a measure towards implementing a quality check, external providers will need validation before they are able to onboard CBPs on the platform. The mechanism for validations will be owned by the Capacity Building Commission including

• Validation at all critical points in CBP lifecycle-during onboarding, post-onboarding, enhancement stage etc.
• A formal validation framework will be created and operationalised by the Capacity Building Commission, which will ensure that all CBPs are appropriate and of high quality.

In addition to this, Competency Owning Departments will also have a major role to play in validating whether a CBP content has the competencies that the CBP claims to impart.

Beyond formal validation, the platform will also rely on crowdsourced validation based on user feedback.